HIGH-QUALITY INGREDIENTS

Lamb
Lamb is a nutrient-dense, highly digestible protein source. It is also a good source of vitamin B12 and iron.

Venison
British venison, protein-rich and nutritionally wholesome. A good source of iron and B vitamins.

Turkey
Carefully selected turkey and a source of essential nutrients such as riboflavin, potassium and selenium.

Beef
Beef is high in protein and naturally rich in vitamins and minerals such as B Vitamins, Zinc & Iron.

Rabbit
Tender, lean meat with a mild, rich flavour. Packed with protein, vitamins, and minerals.

Duck
Our ducks are free-run. Duck meat not only tastes fantastic, but it is also a rich source of vitamins and minerals, along with healthy essential fats such as omega-3 and omega-6 fatty acids.

Chicken
Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.

OUR HEARTLAND KITCHENS
Ultra-premium meals
In our Heartland Kitchen, we prepare our ultra-premium range of meals using carefully selected ingredients sourced from across Europe. Our efficient preparation process delivers consistent quality and flavour, while maintaining the high standards you expect from ESSENTIALS.
By sourcing top-tier ingredients from Europe, we’re able to offer exceptional meals at an accessible price - without compromising on taste or nutritional value.
Magical. One bite at a time
How much should your dog eat?
How much does your dog weight?
*You may notice that the result is 15% lower than the amounts shown on the table on the bag. The table is based on industry standard recommendations, but since our meals contain an exceptionally high amount of fresh ingredients, we have found that feeding 15% less provides the same nutritional value.
OUR SIGNATURE Living Series
Discover a new flavour each time
Switch between our varieties and let your dog enjoy our delicious flavors from different protein sources – from lamb and venison to fish and tasty beef, without any concerns.
