Puppy & junior

Your guide to our puppy meals

That little bundle of energy, recently arrived or coming home soon, needs meals that not only taste great but are tailored to every growth phase.

Start by serving ESSENTIALS when your puppy arrives. Let us help you get off to a great start so you can give her the happy life she deserves. We’ve got you covered. 

Puppy meals from ESSENTIALS  

The ultimate test a puppy meal can pass is a happy dog and the best nutritional start in life. We don’t cut corners and never compromise. That’s why our puppy meals are crafted from the most mouth-watering combination of fine ingredients – tailored to puppy needs and every breed. 

How do puppies eat?  

Most puppies need several meals a day , and initially many of them enjoy mealtime as playtime. Later, they look forward to savouring the flavour and the sensations of chewing their meal. 

If your puppy is not already enjoying ESSENTIALS when he moves in, you can start by mixing it with the puppy dry food supplied by the breeder so as to transition gently to a new diet. 

Tip! Soften the kibble with a dash of boiled, cooled water, or serve our delicious ESSENTIALS BEGINNING PÂTÉ to make the kibble easier to chew.  

Boiling water should never be added without cooling it first, as the heat destroys the vitamins. 

Puppy meals for small breeds

Don’t confuse size with personality. At ESSENTIALS we’re full of puppy love. Which is why we’ve carefully crafted dry meals specially for small-breed puppies. THE ESSENTIAL FOODS BEGINNING is our unbeatable puppy meal designed for small dogs up to age 10-12 months.

Small dogs have special needs when young, as opposed to when they are fully grown. Meals for small breeds should be based on their growth curve. Because this differs from that of large breeds, a special puppy meal is needed with a higher percentage of protein and fat.

Puppy meals for large breeds

For bigger breeds you won’t want to compromise, and you won’t be doing so with our THE BEGINNING LARGE BREED, which is our ultimate puppy meal designed for large breeds Large dogs have special needs when young, as opposed to when they are fully grown. Puppy dry meals for large breeds should be based on their growth curve. Because this differs from that of small breeds, a special puppy meal is needed with a specific amount of protein and fat.

We're no budget brand because our meals contain premium-quality ingredients – exactly what your puppy needs and deserves.

5 good reasons to choose meals from ESSENTIALS

As the saying goes: save on pets now, spend on vets later. Here are 5 good reasons why you are doing the absolutely right thing by serving ESSENTIALS to your puppy:

01 Tailored to puppy growth phases

02 Grain-free meals, pâté and treats

03 Up to 90% meat, fish and egg

04 BOF approved

05 Meals for all life phases