THE BEGINNING SMALL BREED, 10KG
THE BEGINNING is tailored for puppies expected to weigh up to 15 kg as adults & is designed to provide optimal nutrition through the various stages of growth. Packed with fresh, high-quality ingredients such as chicken, duck, salmon, trout, & eggs, combined with a delicious blend of berries, herbs, & superfoods. Free from grains & fillers.
We recommend serving THE BEGINNING until 10-12 months of age. After that, switch to one of our LIVING meals for adult dogs.
Tailored for: Puppies that will weigh up to 15 kg as adults.
Proudly prepared in our European kitchen.
Why Grain-Free?
A grain-free diet helps sensitive digestion
Although most dogs can digest grains without any problems, there are still some that struggle and are prone to digestive problems such as constipation. All our products are of highest quality and specially formulated using the right balance of key nutrients – just without the grains.
Choose high-quality ingredients
Dogs can suffer from food allergies. Although it’s relatively rare for dogs to become intolerant or allergic to grains, when this does happen it can be a difficult time for both pets and owners – that’s why we eliminate the chances all together.
Grain-based ingredients such as wheat, maize, and soya are frequently used as fillers in commercial dog food. While these fillers may create a sense of fullness, they often have low nutritional value and can be difficult to digest. Choose a high-quality, grain-free meal like ESSENTIALS, and you're likely to notice positive changes in your dog's overall well-being.
Behavioral Optimizing Foods (BOF)
What is Behavioral Optimizing Foods (BOF)?
A significant part of the idea behind the ESSENTIALS meals, is to keep your dog's blood sugar stable. In the same way that it applies to people, it applies to dogs (even more so) that when the blood sugar is running low or high, significant fluctuations both mentally and physically takes place.
All of our meals are composed in order to avoid these fluctuations; creating a new standard of foods - for your dog. The principle we have developed is BOF (Behavioural Optimizing Foods) and has been extremely well received.
BOF – A sensation within pet foods
Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages, of keeping the blood sugar levels stable throughout the day. At ESSENTIAL FOODS we have achieved just that with our life-changing and award winning foods. BOF ensures the stability of your dog’s sugar levels.
Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.
Illustration shows blood sugar development with BOF based meals vs. other brands' premium pet food. Download or read the scientific article 'White Paper on the BOF Principle' by Dr. Med. Vet. Timurhan Tastutar here.
Not Happy? Not a problem
Very simple - It's a total satisfaction guarantee
Should there be anything that you're not happy with, simply get in touch and we'll arrange for a FULL refund.
Our guarantee covers all meal products bought online with us, up to 3 months from date of purchases. Just our very own confident way of saying: Give ESSENTIALS a go, you won't regret it!
THE RECIPE
NUTRITIONAL VALUES
ADDITIVES PER KG
ADDITIONAL INFORMATION
Weight
Age
Grams
per day
Price
price per day
Meet the ESSENTIALS-pack
HIGH-QUALITY INGREDIENTS
Duck
Our ducks are free-run. Duck meat not only tastes fantastic, but it is also a rich source of vitamins and minerals, along with healthy essential fats such as omega-3 and omega-6 fatty acids.
Chicken
Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.
Sweet potato
Sweet potatoes are a rich source of fibre and contain an array of vitamins and minerals including iron, calcium, selenium, and they’re a good source of most of our B vitamins and vitamin C.
Whole peas
Our peas are grown and harvested in United Kingdom or Europe. An alternative source of protein and fibre.
Salmon
Responsibly farmed salmon. A unique source of Omega-3 (DHA & EPA). Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties.
Trout
Sourced from within Europe, trout is natural source of omega 3 essential fatty acids.
Potatoes
An effective and tasty source of carbohydrates grown un Europe or UK. Excellent alternative to grains, suitable for dogs with grain sensitivities or intolerances good source of fibre and vitamin C.
Linseed
Is often referred to as ‘nature’s gift. Rich in both Omega-3 (ALA) and plant nutrients. All three sources of Omega-3 have been included in ESSENTIALS: ALA, DHA & EPA. Omega 3 – may help to support skin and coat condition. Omega 3 also thought to help support cognitive and visual development in puppies.
Eggs
An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.
Vitamins & Minerals
Carefully added in the highest possible quality. Combined with a nutritious selection of vegetables, fruits, berries, and herbs — along with a high content of fresh ingredients cooked at low temperatures — this supports long-term health and well-being.
PreBiotics
Prebiotics are compounds in food that induce the growth or activity of beneficial microorganisms such as bacteria and fungi. The most common example is in the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome. In ESSENTIALS we include Mannan-oligosaccharides (MOS), Fructooligosaccharides (FOS) & alfalfa.
Glucosamine, Chondroitin & MSM
Glucosamine, Chondroitin Sulfate, and MSM are three key ingredients that may support healthy collagen production and are essential for maintaining joint health.
Brewer's Yeast
Brewer’s yeast supports a healthy coat and skin, aids digestion by promoting a balanced gut microbiome, and strengthens the immune system. Its high antioxidant content helps fight free radicals, contributing to overall health.
Apples
Rich source of flavonoid antioxidants which can help to protect cells from damage caused by free radicals in the body.
Marigold
Contains a high level of the important antioxidants.
Seaweed
Known as a rich source of minerals and trace elements that contribute to overall health & well-being. Source of iodine which helps to maintain healthy thyroid function.
Green Tea
Contains antioxidants which help contribute to overall health and well being. Thought to help in controlling the bacteria which may contribute to poor oral health.
Ginseng
Has antioxidant properties.
Ginger
Source of Potassium to help with nerve and muscle function and a good source of Calcium which helps maintain healthy bones and teeth.
Cranberries
Cranberries are believed to offer significant health benefits. Research suggests that cranberries may have one or more preventive, therapeutic, or otherwise beneficial effects on conditions such as urinary tract infections, cardiovascular diseases, and cancer.
Blueberries
Rich in taste and antioxidants.
Mulberries
Sundried mulberry. Source of iron to help support normal functions of the circulatory system. A good source of Vitamin C known for it’s antioxidant properties.
Pears
Pears are a good source of dietary fiber and naturally contain vitamins and minerals such as vitamin C, potassium, and copper.
Carrots
The great versatile vegetable we can’t do without. Containing carotene and various other beneficial nutrients and fibres.
Spinach
Rich in iron, A and K vitamins. We have added it for its huge versatility.
Cauliflower
A delicate vegetable with both flavour and a good source of vitamin B9 and vitamin A, which supports healthy metabolism and vision.
Acai Berries
Acai berries have antioxidant properties which may help to protect cells from damage.
Spirulina
Spirulina is an algae that is particularly rich in antioxidants, vitamins and minerals.
Nettle
Nettle is known to support overall health. Rich in vitamins and minerals, including iron, calcium, and vitamins A and C, it is recognized for its benefits in promoting healthy skin, joints, and immune function. Nettle is also considered helpful for supporting digestive health and reducing inflammation.
Why we love our signature THE BEGINNING SMALL BREED
For puppies & juniors
The BEGINNING is a delicate puppy meal, tailored for puppies that will weigh up to 15 kg as adults.
BOF Approved!
A delicious, grain-free puppy meal that supports stable blood sugar levels to help keep your puppy at their best.
For optimal puppy growth
An exceptional puppymeal that offers real benefits for your puppy’s growth. Additionally, it’s one of the most popular meals among breeders.
OUR HEARTLAND KITCHENS
Ultra-premium meals
In our Heartland Kitchen, we prepare our ultra-premium range of meals using carefully selected ingredients sourced from across Europe. Our efficient preparation process delivers consistent quality and flavour, while maintaining the high standards you expect from ESSENTIALS.
By sourcing top-tier ingredients from Europe, we’re able to offer exceptional meals at an accessible price - without compromising on taste or nutritional value.
Magical. One bite at a time
How much should your dog eat?
How much does your dog weight as adult?
*You may notice that the result is 15% lower than the amounts shown on the table on the bag. The table is based on industry standard recommendations, but since our meals contain an exceptionally high amount of fresh ingredients, we have found that feeding 15% less provides the same nutritional value.
OUR SIGNATURE THE BEGINNING
Delicate meals for puppies & juniors
Delicious, grain-free & nutritious for the younger stages of life. The meals are developed to perfectly support the specific sensitive growth stage that bigger and smaller dogs go through.
