Scottish Salmon Meet Frank. On Scotland’s rugged north coast, Frank has been raising Scottish salmon since 1980. The philosophy is simple: give the salmon the very best conditions, and you get the very best quality.

And the quality of the salmon matters. While conventional dog foods may rely on lower-cost animal ingredients, at ESSENTIALS we take the opposite approach. We prioritise generous amounts of fresh meat and fish, ingredients with documented provenance, and produce of the very same standard we would expect from an exceptional meal ourselves.

Not simply because it tastes exceptional, but because high-quality salmon is a natural source of highly digestible protein, essential amino acids and the valuable omega-3 fatty acids EPA and DHA, all of which contribute to strong muscles, cognitive function, healthy skin and a glossy coat – affectionately known among insiders as the “ESSENTIALS shine”.

Once you realise that not all proteins are created equal – far from it – nutrition takes on an entirely different importance in supporting a long, thriving life. And this is exactly what we relentlessly strive to achieve at ESSENTIALS.

We believe the quality of every ingredient matters. That investing more in exceptional ingredients is an investment in the nutritional foundation for a long, healthy and thriving life. Our ambition is simple: to create the best possible nutritional foundation for exactly that.
Better ingredients. Better choices. For a lifetime of extraordinary meals.

It is this shared, uncompromising approach that makes Frank one of the suppliers we are proud to work with.

Scottish Trout Meet Terry. In Scotland’s clear freshwater, Terry works with one of the ingredients we value highly in our meals: fresh Scottish trout. A beautifully simple ingredient, chosen not only for its delicate, natural flavour, but for the exceptional nutrition it brings to every bowl.
Trout is a natural source of highly digestible protein and essential amino acids, helping to support strong muscles and a healthy, active body. It also naturally provides the valuable omega-3 fatty acids EPA and DHA, which help support cognitive function, healthy skin and a glossy coat – with that characteristic shine affectionately known by those who serve our meals as the “ESSENTIALS shine”.

And there is more beneath the surface. Trout naturally provides a range of vitamins and minerals alongside its protein and beneficial fatty acids, while delivering valuable nutrition without the higher levels of saturated fat associated with some meat ingredients.
That is exactly why we use fresh trout from Terry and his farm. He supplies us with fresh Scottish trout of human-grade quality, rather than the more conventional, lower-cost alternatives that may keep the price down but lack the magic.

For us, every single ingredient has to earn its place in the recipe – through its quality, its nutritional value and, of course, its exceptional taste.

Because an extraordinary meal does not begin in the kitchen. It begins with exceptional ingredients and the people behind them. That is how we create the best possible nutritional foundation for a long, healthy and thriving life.

Better ingredients. Better choices. For a lifetime of extraordinary meals.

Whole eggs from free-range hens In the English countryside, British free-range hens are raised with access to the outdoors and natural daylight, giving them the opportunity to move, forage and express their natural behaviours.

A great egg is about more than what is inside the shell. It begins with how the hen lives. That is why animal welfare and the opportunity for natural movement matter. Better welfare. Better eggs.

And we at ESSENTIALS have chosen eggs for a reason. Human-grade quality eggs are an exceptional, highly digestible source of protein with a high biological value. They contain all the essential amino acids needed and provide important building blocks for strong muscles and a healthy, active body.

Rather than filling the meal with cheap animal by-products, we have chosen an ingredient that naturally provides high-quality protein: eggs from British free-range hens.

Because when the same high quality is served every single day, year after year, we believe every single ingredient matters.