The ESSENTIALS-pack
HIGH-QUALITY INGREDIENTS

Turkey
Carefully selected turkey and a source of essential nutrients such as riboflavin, potassium and selenium.

Rice
White rice is a good source of easily accessible energy and contains essential carbohydrates. While it is less nutrient-dense than its whole grain counterparts, it still provides a good amount of B-vitamins and minerals like iron. White rice is easily digestible, making it ideal for dogs with sensitive stomachs.

Brown Rice
A surprisingly nutritious ingredient that has a lot to offer. It's a good source of folate, riboflavin (B2), potassium, calcium, and antioxidants, and on top of that, it’s a high scorer when it comes to manganese, a little-known but nevertheless important mineral.

Oats
The best nutritional grain in our view. Oats are a great source of fiber, essential vitamins, and minerals that contribute to overall health.

Apples
Rich source of flavonoid antioxidants which can help to protect cells from damage caused by free radicals in the body.

Chicken
Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.

Linseed
Is often referred to as ‘nature’s gift. Rich in both Omega-3 (ALA) and plant nutrients. All three sources of Omega-3 have been included in ESSENTIALS: ALA, DHA & EPA. Omega 3 – may help to support skin and coat condition. Omega 3 also thought to help support cognitive and visual development in puppies.

Salmon oil
Salmon is a high-quality source of protein and omega-3 fatty acids, which can support healthy skin, a shiny coat, and overall heart and joint health in dogs.

Whole peas
Our peas are grown and harvested in United Kingdom or Europe. An alternative source of protein and fibre.

Glucosamine, Chondroitin & MSM
Glucosamine, Chondroitin Sulfate, and MSM are three key ingredients that may support healthy collagen production and are essential for maintaining joint health.

Brewer's Yeast
Brewer’s yeast supports a healthy coat and skin, aids digestion by promoting a balanced gut microbiome, and strengthens the immune system. Its high antioxidant content helps fight free radicals, contributing to overall health.

Marigold
Contains a high level of the important antioxidants.

Seaweed
Known as a rich source of minerals and trace elements that contribute to overall health & well-being. Source of iodine which helps to maintain healthy thyroid function.

Green Tea
Contains antioxidants which help contribute to overall health and well being. Thought to help in controlling the bacteria which may contribute to poor oral health.

Ginseng
Has antioxidant properties.

Ginger
Source of Potassium to help with nerve and muscle function and a good source of Calcium which helps maintain healthy bones and teeth.

Cranberries
Cranberries are believed to offer significant health benefits. Research suggests that cranberries may have one or more preventive, therapeutic, or otherwise beneficial effects on conditions such as urinary tract infections, cardiovascular diseases, and cancer.

Blueberries
Rich in taste and antioxidants.

Mulberries
Sundried mulberry. Source of iron to help support normal functions of the circulatory system. A good source of Vitamin C known for it’s antioxidant properties.

Pears
Pears are a good source of dietary fiber and naturally contain vitamins and minerals such as vitamin C, potassium, and copper.

Carrots
The great versatile vegetable we can’t do without. Containing carotene and various other beneficial nutrients and fibres.

Spinach
Rich in iron, A and K vitamins. We have added it for its huge versatility.

Cauliflower
A delicate vegetable with both flavour and a good source of vitamin B9 and vitamin A, which supports healthy metabolism and vision.

Acai Berries
Acai berries have antioxidant properties which may help to protect cells from damage.

Spirulina
Spirulina is an algae that is particularly rich in antioxidants, vitamins and minerals.

Nettle
Nettle is known to support overall health. Rich in vitamins and minerals, including iron, calcium, and vitamins A and C, it is recognized for its benefits in promoting healthy skin, joints, and immune function. Nettle is also considered helpful for supporting digestive health and reducing inflammation.
Why we love our signature BALANCE 2.5 kg
To support stomach balance
A bag of crunchy kibbles. Perfect as a complete, single-source protein meal, and our recommended choice if your dog experiences occasional stomach upset.
Grain-free?
BALANCE is our only meal that contains grains. It offers several benefits and is a single-source protein food, with turkey, rice, and oats as the main ingredients.
For special care
Choose BALANCE if an upset stomach is a recurring issue, or if you’re looking for a single protein source complete meal.

How much should your dog eat?
How much does your dog weight?
*You may notice that the result is 15% lower than the amounts shown on the table on the bag. The table is based on industry standard recommendations, but since our meals contain an exceptionally high amount of fresh ingredients, we have found that feeding 15% less provides the same nutritional value.