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How to switch dog food

Balanced nutrition is the key to a healthy, happy dog

There are several reasons why changing your dog’s food may be well-advised, and lots of upsides to opting for a quality meal tailored to your dog’s needs. And here’s why

When should you consider changing your dog’s food?

From pup to adult

… or from adult to senior. Your dog’s life phases involve different requirements, which can be met by specially designed kibble.

Dull, dry coat

… or itching may be a sign that your dog is not getting the right nutrients from its diet.

Sensitive stomach?

... and loose stools, bloating or gas may be a sign that the kibble you’re serving is not as high-grade as it could be.

Low energy level

... or excess energy after meals may be a sign that the kibble or treats are causing blood sugar highs and lows.

Special requirements

Sterilised and castrated dogs often need dietary adjustments to prevent excess weight gain.

Low appetite

If your dog is failing to eat or constantly hungry.

Meals from puppy to senior

10KG

THE BEGINNING SMALL BREED, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
10KG

THE BEGINNING LARGE BREED, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
10 KG

NAUTICAL LIVING, 10KG

Salmon
Salmon
Trout
Trout
Egg
Egg
Add to cart
£65.00
 
10KG

SUPERIOR LIVING, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
10KG

HIGHLAND LIVING, 10KG

Aberdeen Angus Beef
Aberdeen Angus Beef
Turkey
Turkey
Salmon
Salmon
Add to cart
£65.00
 
10KG

ESTATE LIVING, 10KG

Free-run lamb
Free-run lamb
Venison
Venison
Egg
Egg
Add to cart
£65.00
 
10KG

ETERNAL LIVING, 10KG

Rice
Rice
Egg
Egg
Field beans
Field beans
Add to cart
£65.00
 
10KG

STAMINA, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
10KG

CONTOUR, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
10KG

OLDER, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 

Still have some kibble left from your current dog food brand? Don’t worry – you can avoid digestive upset by gradually mixing in the new kibble over a short transitional period.

What benefits can I expect?

With the first bag of ESSENTIAL FOODS, a whole new lifestyle begins for your dog. Some of the benefits our customers experience include:

Improved digestion

A glossier coat

More balanced behaviour

Healthier weight

What should I choose?

Is grain-free better?

Grains are often used as a cheap source of carbohydrates in factory-made kibble. If your dog switches to a grain-free kibble like ESSENTIALS, you are likely to notice positive changes.

Quality ingredients

Quality makes a noticeable difference to a dog’s health and well-being. At ESSENTIALS we use fresh, high-quality ingredients. You’ll find fresh meat and fish as well as vegetables like sweet potatoes, peas, spinach, broccoli and also blueberries in our meals, but never fillers like soy and corn.

Choose the right variety

Go for a kibble designed for your dog’s needs (age, size, breed and lifestyle) We have meals for puppies, adult dogs, senior dogs, sterilised/castrated dogs and dogs with a highly active lifestyle – all bursting with tasty ingredients.

4 simple steps to switching your dog’s food

Switching to a new dog food may involve some digestive adjustment in any dog, whether puppy or adult. Follow our simple guide and get off to a great start with your new kibble.

First day

Mix a small amount of the new kibble into the old kibble. For a nice, slow start, try 25% new kibble to 75% of the old one.

First week

Make the transition over 4-7 days. By gradually getting your dog accustomed to the new kibble, you’ll be easing the digestive adjustment and avoiding tummy troubles.

First fortnight

Keep an eye on your dog’s digestion and general well-being. If your dog is thriving, you can gradually increase the amount of new kibble in the mix. If your dog’s stools are on the loose side, it may be a sign of overfeeding. Keep kibble meals to a minimum until the stools firm up.

Take heart, be patient

Every dog is unique. Spend the first couple of weeks working out the right portion size. Once your dog’s stools are normal and healthy, and your dog is full and contented after meals, you’ve found the right amount.

*Day 7: With ESSENTIALS you can reduce the serving size by 15% because of the high nutritional value.

Why choose ESSENTIAL FOODS?

There are many advantages to choosing ESSENTIAL FOODS. Our grain-free meal is crafted from high-quality ingredients – and guaranteed filler-free. In addition to our delectable line of tasty meals, you’ll find a large selection of irresistible treats prepared and packaged to the same high standard as the rest of the ESSENTIALS assortment. So you can do right by your dog.

Explore our assortment

2,5KG

NAUTICAL LIVING, 2,5KG

Salmon
Salmon
Trout
Trout
Egg
Egg
Add to cart
£24.00
 
10 KG

NAUTICAL LIVING, 10KG

Salmon
Salmon
Trout
Trout
Egg
Egg
Add to cart
£65.00
 
2,5KG

SUPERIOR LIVING, 2,5KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£24.00
 
10KG

SUPERIOR LIVING, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
2.5KG

HIGHLAND LIVING, 2,5KG

Aberdeen Angus Beef
Aberdeen Angus Beef
Turkey
Turkey
Salmon
Salmon
Add to cart
£24.00
 
10KG

HIGHLAND LIVING, 10KG

Aberdeen Angus Beef
Aberdeen Angus Beef
Turkey
Turkey
Salmon
Salmon
Add to cart
£65.00
 
2,5KG

ESTATE LIVING, 2,5KG

Free-run lamb
Free-run lamb
Venison
Venison
Egg
Egg
Add to cart
£24.00
 
10KG

ESTATE LIVING, 10KG

Free-run lamb
Free-run lamb
Venison
Venison
Egg
Egg
Add to cart
£65.00
 
2,5KG

ETERNAL LIVING, 2,5kg

Rice
Rice
Egg
Egg
Chickpeas
Chickpeas
Add to cart
£24.00
 
10KG

ETERNAL LIVING, 10KG

Rice
Rice
Egg
Egg
Field beans
Field beans
Add to cart
£65.00
 
2,5KG

CONTOUR, 2,5KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£24.00
 
10KG

CONTOUR, 10KG

Free-run duck
Free-run duck
Five Freedom Chicken
Five Freedom Chicken
Salmon
Salmon
Add to cart
£65.00
 
100G

TURKEY MINI DELIGHTS

Turkey
Turkey
Add to cart
£3.50
 
100G

DUCK MINI DELIGHTS

Duck
Duck
Add to cart
£3.50
 
100G

LAMB MINI DELIGHTS

Lamb
Lamb
Add to cart
£3.50
 
100G

SALMON MINI DELIGHTS

Salmon
Salmon
Add to cart
£3.50
 
200G

TURKEY DELIGHTS

Turkey
Turkey
Add to cart
£6.50
 
500G

MOTIVATION DELIGHTS

Beef
Beef
Add to cart
£6.50
 
150G

BEEF DELIGHTS

Beef
Beef
Add to cart
£6.50
 
200G

GRAIN-FREE CLASSIC DENTAL DELIGHTS

Chicken
Chicken
Beef
Beef
Sold Out
£7.00
 
110G

FINEST SLICED VENISON & DUCK

Venison
Venison
Duck
Duck
Sweet potato
Sweet potato
Add to cart
£7.00
 
200G

SKIN DELIGHTS

Beef
Beef
Add to cart
£6.50
 
2 PCS

COW DELIGHTS

Beef
Beef
Add to cart
£4.50
 
100G

RABBIT DELIGHTS

Rabbit
Rabbit
Add to cart
£6.50
 
400g

NAUTICAL LIVING PÂTÉ, 400G

Salmon
Salmon
Cod
Cod
Sweet potato
Sweet potato
Add to cart
£3.75
 
400G

HIGHLAND LIVING PÂTÉ, 400G

Duck
Duck
Turkey
Turkey
Goji berries
Goji berries
Add to cart
£3.75
 
400G

ESTATE LIVING PÂTÉ, 400G

Lamb
Lamb
Turkey
Turkey
Goji berries
Goji berries
Add to cart
£3.75
 
400G

SUPERIOR LIVING PÂTÉ, 400G

Duck
Duck
Chicken
Chicken
Goji berries
Goji berries
Add to cart
£3.75
 
400G

KINGDOM LIVING PÂTÉ, 400G

Wild boar
Wild boar
Pork
Pork
Goji berries
Goji berries
Add to cart
£3.75
 
400G

CONTOUR PÂTÉ, 400G

Duck
Duck
Chicken
Chicken
Goji berries
Goji berries
Add to cart
£3.75
 
400G

OLDER PÂTÉ, 400G

Duck
Duck
Chicken
Chicken
Goji berries
Goji berries
Add to cart
£3.75
 
400G

THE BEGINNING PÂTÉ, 400G

Duck
Duck
Chicken
Chicken
Goji berries
Goji berries
Add to cart
£3.75
 
400G x 6

CONTOUR PÂTÉ, 400G x 6

Duck
Duck
Chicken
Chicken
Goji berries
Goji berries
Add to cart
£22.50 £21.00
 
400G x 6

ESTATE LIVING PÂTÉ, 400G x 6

Lamb
Lamb
Turkey
Turkey
Goji berries
Goji berries
Add to cart
£22.50 £21.00
 
400G x 6

HIGHLAND LIVING PÂTÉ, 400G x 6

Duck
Duck
Turkey
Turkey
Goji berries
Goji berries
Add to cart
£22.50 £21.00
 
400G x 6

KINGDOM LIVING PÂTÉ, 400G x 6

Wild boar
Wild boar
Pork
Pork
Goji berries
Goji berries
Add to cart
£22.50 £21.00
 

Chat with us

We're right here. For you and your dog or cat – Always. Our nutritional advisors are here to help you find the perfect match.

CONTACT US

+44 (0) 1904211600 

Monday-Thursday: 8am - 4pm
Friday: 8am - 2pm