Fresh Chicken and Duck (34%), Dried Chicken and Duck (30%), Sweet Potato, Chicken Fat (9%), Peas, Fresh Salmon and Trout (7%), Whole Egg (7%), Linseed, Potato, Chicken Gravy (3%), Lucerne Sprout, Vitamins, Minerals, MOS (Mannan Oligosaccharides), FOS (Fructo-Oligosaccharides), Glucosamine, Chondroitin, Cranberry, Acai, Bilberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng,
Green Tea, Ginger. Total 90% Meat Ingredients.

Vitamins: Vitamin A 15,000 IU, Vitamin D3 2000 IU, Vitamin E 240 IU. Provitamins: Taurine 1,500 mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.3 mg. We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

Cooking temperature

90 degrees (°C).

Best before

Date, time and unique production number can be found at the top of the bag.

Storage & packaging

The food should be stored in the bag, in a cool, dry place (5-18 °C). Away from direct sunlight, and with the zip carefully closed. This will ensure the last meal tastes as good as the first. Th 10kg packaging is 100% recyclable plastic and should be disposed of with other soft plastics.

Bags & croquette size

The BEGINNING is available in 2.5 kg and 10kg bags. The croquette size is tailored to smaller breeds and is the same in both bags.

Who’s it for?

ESSENTIAL the BEGINNING is our special food for puppies & juniors, who as adults will weigh up to a maximum of 15 kg. As you can and should always expect from us, only top-quality ingredients are used. The BEGINNING is GRAIN-FREE and follows our BOF principle. Important! Puppies that will weigh
more than 15 kg as adults must begin on the BEGINNING LARGE BREED from 8 weeks of age.

For breeders: For all puppies from about 3 weeks of age. Soak the meals in boiled, slightly cooled water to make porridge, and introduce gradually. Serve the BEGINNING to the bitch until the pups are 6-8 weeks. Can also be served before giving birth for extra energy/strength.

BOF - A sensation within pet foods

Behavioral Optimizing Foods (BOF) is the principle honoring the many advantages of keeping the blood sugar levels stable throughout the day. Our high fresh meat content and the low preparation temperature means your dog gets exceptional nutritional values vs. mass-branded pet foods. The results with BOF are breathtaking. Serving ESSENTIALS positively will affect the mental balance of your dog. Some report seeing a dramatic transformation in the behavior, others note a smaller change, however improvement is always recorded.