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It costs just 77p a day to feed a 10kg dog

ESSENTIAL the BEGINNING 100g.

£1.50
- +

ESSENTIAL THE BEGINNING (SMALL BREED) is specifically formulated for puppies and juniors with an expected ADULT weight below 15kg. Our ingredients are of the highest quality; a quality you’ll learn to expect from ESSENTIALS. The meal follows our BOF principle and is even grain-free.

TIP
We recommend serving THE BEGINNING up to the age of 10-12 months and you should then switch to one of our adult meals from our range.

Trustpilot

  • 100% Grain Free

  • BOF Approved

  • Made with minimum 90% eggs‚ chicken‚ duck‚ salmon and trout

  • Regional cage free chicken
    • £1.50
    - +
    main product photo

    Featured Ingredients

    1. Duck

      All of our duck is responsibly sourced, and all ducks are free-run. Duck meat is a rich source of vitamins and minerals, along with healthy essential fats, like omega-3 and omega-6 fatty acids

    2. Chicken

      Five Freedoms Chicken. Farm reared responsibly in the UK. All chickens are cage-free (free-run). Chicken is a lean protein source rich in essential amino acids. It is also a good source of vitamins & minerals, including B vitamins and iron.

    3. Salmon

      Scottish farmed Atlantic salmon, a unique source of omega-3 (DHA & EPA). ESSENTIALS contains all three sources of Omega-3: ALA, DHA & EPA.

    4. Trout

      Primarily sourced from witin in the UK, trout is natural source of omega 3 essential fatty acids which may help to support skin and coat condition and may help maintain healthy joints.

    5. Fresh eggs

      An important source of protein, essential amino acids and the nutrients, lutein and choline (B-vitamin). Freshly prepared eggs from cage free chickens.

    6. PreBiotics

      Mannan-oligosaccharides (MOS), fructooligosaccharides (FOS) and alfalfa are wholesome ingredients which can have a beneficial effect on the bacterial flora of the gastrointestinal tract. We believe that a healthy gut is just as important for dogs (cats - the jaguar) as it is for humans!

    Each gram is carefully selected

    Product Description

    Information

    Made with fresh and dried chicken, duck, salmon, trout, egg 90,0 %
    Of which is fresh 42,0 %
    Protein 35,0 %
    Fat 21,0 %
    - Of which Omega3 1,7 %
    - Of which Omega6 3,6 %
    Minerals/crude ash 8,0 %
    Fiber 3,5 %
    Water 8,5 %
    Calcium 1,6 %
    Phosphorus 1,3 %
    Glucosamine 0,09 %
    Chondroitin 0,07 %
    Kcal/Kg 3920
    More Information

    Product Guides (PDF)

    ESSENTIAL The Guide
    ESSENTIAL The Beginning
    "The most important thing for ESSENTIAL FOODS and our range of meals is to help improve and prolong the life of dogs."
    Product billede

    More Information

    The BOF Principle (Behavioural Optimizing Food)

    Behavioral Optimizing Food (BOF) is the principle of restoring the dog's natural diet. I practice keeps the dog's blood sugar stable, the high content of fresh meat stimulates the instincts, the low boiling temperature preserves nutritional value, berries, seeds and gentleman recall the contents of the prey's stomach and the size of the pieces ensures that the meal is always chewed and not swallowed whole.

    First Bag of ESSENTIALS?

    We at ESSENTIAL FOODS welcome you. With the first bag, a lifestyle change begins regarding diet. You can start for a period of 4-7 days, or directly from the first day. The first week you can expect that the dog has a little extra air in the intestines. This is because dogs, like humans, react to dietary changes. Defecation is in the same amounts, but may be a bit softer. After that you will enjoy all the benefits of choosing ESSENTIAL FOODS in both the short and long term. You are always welcome to contact us for advice and guidance.

    The Recipe

    Fresh Chicken and Duck (34%), Dried Chicken and Duck (30%), Sweet Potato, Chicken Fat (9%), Peas, Fresh Salmon and Trout (7%), Whole Egg (7%), Linseed, Potato, Chicken Gravy (3%), Lucerne Sprout, Vitamins, Minerals, MOS (Mannan Oligosaccharides), FOS (Fructo-Oligosaccharides), Glucosamine, Chondroitin, Cranberry, Acai, Bilberry, Mulberry, Apple, Tomato, Orange, Pear, Carrot, Spinach, Cauliflower, Seaweed, Marigold, Ginseng, Green Tea, Ginger. Total 90% Meat Ingredients.

    Preparation Temperature

    90 degrees (°C).

    Additives per KG

    Vitamins: Vitamin A 15,000 IU, Vitamin D3 2000 IU, Vitamin E 240 IU. Provitamins: Taurine 1,500 mg. Trace Elements: Zinc (Zinc Chelate of Amino Acids Hydrate) 50 mg, Iron (Iron (II) Chelate of Amino Acids Hydrate) 50 mg, Manganese (Manganese Chelate of Amino Acids Hydrate) 35 mg, Copper (Copper (II) Chelate of Amino Acids Hydrate) 15 mg, Iodine (Calcium Iodate Anhydrous) 0.96 mg, Selenium (Sodium Selenite) 0.3 mg. We naturally preserve with rosemary extract. Regulation (EC) No 2017/2279.

    Best Before

    Date, time and unique production number can be foundat the top of the bag.

    Storage Recommendations

    We recommend using the ESSENTIAL the FOOD BOX.The food should be stored in a cool, dry place (5-18 °C);away from direct sunlight and in an air tight container.This will ensure the last meal tastes as good as the first.

    A few words and advice for particularly picky dogs

    Most dogs can not withstand the taste of ESSENTIALS. However, it can happen that they do not eat up. This is not because they are picky eaters, but because ESSENTIALS gives a different feeling of satiety. The dog is naturally saturated. If your dog is very picky, try pouring some warm water over the feed or stirring one to two tablespoons ESSENTIAL OMEGA 3 OIL in the feed.

    Portions Sizes

    Puppy age and daily portion quantity (g)

    Expected weight as an adult

    2 months 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months 12 months +
    2kg 65g 75g 85g 85g 75g 65g 55g 45g Adult      
    5kg 95g 105g 115g 125g 125g 115g 105g 95g 85g Adult    
    10kg 145g 155g 165g 175g 185g 185g 175g 165g 155g 145g Adult  
    15kg 180g 190g 200g 210g 220g 230g 230g 220g 210g 200g 190g Adult



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    Contact Us

    We're right here. For you and your dog – Always.

    Use the contact form below or give us a ring on +44 (0)1904 211600 and we'll get back to you with an answer and the right solution .

    Our customer & advice service are just as we would like them to be and we're rather demanding so our standard is set high!

    Call us

    +44 (0) 1904211600
    Monday-Thursday: 8am - 4pm
    Friday: 8am - 2pm

    Send us an email

    service@essentialfoodsgb.co.uk

     

    Easy peasy

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    About Essential Foods

    About our products

    Quick overview of our Meals

    The BEGINNING
    Delicious dog food. Made with 90% fresh and dried chicken, duck, salmon, trout, and egg.
    The obvious GRAIN-FREE dog food choice for all puppies that will reach a maximum adult weight of 15 kg.
    1.7% Omega 3 from trout and salmon.
    Read more
    The BEGINNING LARGE BREED
    Perfect composition for puppies of larger breeds that will gain an adult weight of more than 15kg.
    Unique taste. Lots of fresh and dried Five Freedoms Chicken & Free Run Duck.
    Grain-free and made with 79% fresh and dried chicken, duck, salmon, trout, and egg.
    Read more
    SUPERIOR LIVING
    Highly palatable dog food. 83% meat, fish and eggs.
    Perfect for the picky dog. The most popular ESSENTIALS variant among breeders.
    Enjoy the benefits of variation by switching between this and the other LIVING meals.
    Read more
    NAUTICAL LIVING
    For all adult dogs. 100% GRAIN-FREE dog food.
    Our most popular meal, praised by many for making a real difference.
    An incredible 4% OMEGA-3 from salmon, trout, and the season's fish.
    Read more
    ESTATE LIVING
    Quite simply ideal for all adult dogs!
    Made with an abundance of British lamb and venison.
    GRAIN-FREE and an obvious choice for those seeking to avoid other popular types of meats (duck, beef, etc.)
    Read more
    HIGHLAND LIVING
    ESSENTIAL HIGHLAND LIVING is a complete and unique, grain-free meal inspired by the highlands of Scotland. It is prepared with masses of delicious local and regional ingredients
    Read more
    OLDER
    Finally, a GRAIN-FREE dog food for the older dog!
    Made with a tasty 78% fresh and dried chicken, duck, salmon, trout, and egg.
    TIP: Dogs can benefit from switching to OLDER when they reach 2/3 of their life expectancy.
    Read more
    STAMINA
    When it takes EXTRA energy and strength!
    Perfect dog food for underweight dogs, all kinds of very active dogs as well as hunting dogs during season.
    Made with 88% fresh and dried chicken, duck, salmon, trout, and egg.
    Read more
    CONTOUR
    Finally, a GRAIN-FREE dog food for the castrated/spayed dog.
    Also, it is perfect as a weight-loss meal and subsequent solid diet for overweight dogs.
    Made with 78% fresh and dried chicken, duck, salmon, trout, egg.
    Read more
    BALANCE
    ESSENTIAL BALANCE is a single source protein food in which turkey, rice and oats are the main ingredients. BALANCE is significantly different from our other meals.
    Read more
    THE JAGUAR (CAT)
    An exceptional complete meal for adult cats of all breeds and sizes.
    GRAIN-FREE - and very close to what your cat would have eaten in the wild.
    Made with 95% fresh and dried chicken, duck, salmon, trout, and eggs.
    Read more

    Quality. Service. Enthusiasm.

    Any questions?

    Or visit our FAQ or contact us here